TAM, SAM, SOM: three acronyms, three traps
A startup once told me their TAM was every smartphone owner on the planet. They were building a mobile app to find climbing partners. đ§
18 March 2026
A startup once told me their TAM was every smartphone owner on the planet. They were building a mobile app to find climbing partners. đ§
We talk a lot about communication. We talk much less about what happens before we communicate. That is precisely where the Communication CompassÂź comes in.
After a fascinating coaching session with a senior executive, I want to share a conviction: the term “toxic” applied to people is a dangerous shortcut
I recently attended an excellent webinar on HR and AI organised by @Auvergne RhĂŽne-Alpes Entreprises and hosted by @Isabelle Rouhan. It was a moment rich
After founding four start-ups and spending 15 years supporting entrepreneurs, I have developed what I call my âsixth sense for businessâ. Sometimes, after just a
In 2010, I launched Cogiteo with one conviction: in tech, success doesn’t just depend on the algorithm or patent, but above all on the men
A technological and ethical revolution in progress Update to the article “AI and coaching, an ethical and prospective reflection on their mutual contributions” (2020) written
Why your strategic analysis might be leading you straight to failure đš
SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is considered one of the most powerful and accessible strategic tools in the business world. Its four-quadrant structure promises a comprehensive view of your situation. Yet, one critical element is systematically overlooked, transforming this valuable tool into a potential source of major strategic errors…
“Great leaders don’t just solve today’s problems, they prevent tomorrow’s.” This maxim summarizes the very essence of strategic leadership in an era where organizational complexity
At a time when misunderstandings are proliferating and every word can make a difference, the Communication Compass gives you the exact coordinates for success. This