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Again. Always the same story. 😔 A promising scale-up. Cutting-edge technology. An innovative approach. A solution that addresses a real, emerging problem. A market that’s

A startup once told me their TAM was every smartphone owner on the planet. They were building a mobile app to find climbing partners. 🧗

After a fascinating coaching session with a senior executive, I want to share a conviction: the term “toxic” applied to people is a dangerous shortcut

I recently attended an excellent webinar on HR and AI organised by @Auvergne Rhône-Alpes Entreprises and hosted by @Isabelle Rouhan. It was a moment rich

After founding four start-ups and spending 15 years supporting entrepreneurs, I have developed what I call my ‘sixth sense for business’. Sometimes, after just a

In 2010, I launched Cogiteo with one conviction: in tech, success doesn’t just depend on the algorithm or patent, but above all on the men

A technological and ethical revolution in progress Update to the article “AI and coaching, an ethical and prospective reflection on their mutual contributions” (2020) written

Why your strategic analysis might be leading you straight to failure 🚨
SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is considered one of the most powerful and accessible strategic tools in the business world. Its four-quadrant structure promises a comprehensive view of your situation. Yet, one critical element is systematically overlooked, transforming this valuable tool into a potential source of major strategic errors…